I am a social media director, brand engagement strategist, and content producer with over 11 years of experience in social media management, community development and optimization of social media campaigns for global franchises and brands. I'm known for effectively aligning marketing efforts with companies strategic direction in order to achieve competitive advantage while growing and nurturing communities in media (film/television/theater), lifestyle, technology, entertainment, fashion and music industries and companies of varying size. I have proven experience hitting key social metrics with powerful, creative and engaging content while managing multiple projects at once.

I specialize in Social Media, Brand Strategy, Design, Community Management, Partnerships/Events, Content Curation and Creation.

I have proven experience in growing, nurturing and engaging communities on Instagram, TikTok, Tumblr, Facebook, Snapchat, Twitter/X, Pinterest and Youtube.

I am currently the Senior Account Director overseeing all Live Entertainment clients globally and all North American brand and personal social clients for Industria Studios (formerly known as Ai), a London-based content creation and digital marketing agency working with internationally renowned clients to create global social media, marketing and PR strategies.

Skills

•  Detail-oriented, adaptable, organized, and creative

•  Design Software: Adobe Photoshop, InDesign, Premiere, Illustrator, Sketch, Zeplin, inVision, Procreate

•  Social Software: Sprinklr, Later, Sprout Social, Social Bakers, Falcon Social, Buffer, Tweet Deck, OnlyPult, Iconosquare, Hootsuite, Viraltag

•  Other Software: Text Expander, Google Analytics, Mail Chimp, Cision, Sendgrid, Wordpress, Squarespace, Celtx, Microsoft Office, iWorks, Audacity, ProTools 9, Common Spot, Garageband, XCart, MobileAction

•  Social Media, Live Event Coverage, Partnerships, Branding, Marketing Stunts, Community Management, Content Creation and Production, Apps/Tech, Graphic Design and PR

• On Set/Production: EPK Capture, Junket Interviews, On Set Social Media Capture with Talent and Producing Promotional Content

• Viral Meme Maker

• American Sign Language

Experience

• Senior Account Director at Industria Studios (formerly known as Accelerated Intelligence);  New York, NY — July 2019 - Present

• Content and Culture Manager, Social at Tumblr;  New York, NY — January 2018 - March 2019

  • Oversee day-to-day operations of Tumblr Social accounts, including content curation, caption copy, artist outreach, scheduling, and timely posting.

  • Responsible for engaging over 10.2 million followers while amassing 2 million followers myself.

  • Manage our internal editorial calendar and maintain all of the social posting schedules.

  • Curate and execute posts on Tumblr-owned blogs including art.tumblr.com, fandom.tumblr.com and books.tumblr.com.

  • Work with artists, authors, talent and publishers to improve blogs while building and nurturing the books, artist and fandom communities on Tumblr.

  • Source content throughout Tumblr for social posts and the radar unit.

  • Stay on top of social media and community trends. Integrate new trends into social strategy.

  • Monitor, analyze and evaluate all social media analytics and tumblr analytics to help in social strategy and align with benchmarks. 

  • Identify amazing content creators to highlight internally and externally.

  • Work closely with Partnerships team to plan and execute social strategy for UGC campaigns, fan events, tentpole events, and Answer Times.

• App Designer and Marketing Director at Gesture;  New York, NY — December 2017 - May 2019

  • Designed all aspects of Gesture app including mobile interfaced, logo, wireframe, promotional materials, and style guide for Apple and Android devices.

  • Break any design problem down into viable actionable chunks and solve them with clarity and precision.

  • Development and implementation of brand and marketing strategy.

  • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

  • Manage social media presence and direct programs to improve social media reputation and recognition.

  • Started as Freelance and now oversee Marketing Department to help this startup grow and flourish.

• Head of Developer Relations and Social Media at Kanvas/AOL;  New York, NY — January 2017 - January 2018

  • Still have all the responsibilities of my Community and Marketing Manager Role. 

  • Main point of Contact for over 1700 developers interested in the Kanvas SDK.

  • Head of developer facing sales.

  • Responsible for lead generation, development of a sales pipeline, presenting marketing and developer materials.

  • Proven history of exceeding monthly goals and targets.

  • Experienced in lead generation in the following sectors; apps, art, gaming, social platforms, tech.

  •  Developing and executing communications strategies and campaigns to engage our developer membership. 

  • Go to Gal for help with planning, branding and working Kanvas events and meetups.

  • Events: VidCon, SXSW, AOL France, Comic Con, TYKTWD. 

  • Building and maintaining relationships with media, developers, product managers and Kanvas users. 

  • Constantly learning and sustaining an understanding of the app/tech industry while staying up to date on social and technology trends.

  • Promoted to Content and Culture Manager, Social at Tumblr.

• Community and Marketing Manager at AOL;  New York, NY — March 2016 - January 2018

  • Organically amassed over 32k new followers on Kanvas Social Platforms.

  • Increased Kanvas Flagship user base with influencer and marketing campaigns. 

  • Lead all social channels and tasks, including content creation, strategy, community management, optimization, scheduling and cross-promotional partnerships across all platforms for over 5 million followers.

  • Created, designed and edited over 3,000 pieces of original content including tutorials, memes, email campaigns, sizzle reels, social posts, kanvases, product decks, and all other marketing materials. 

  • Launched, moderated and fostered growth for 10+ Kanvas Community Rooms.

  • Worked with Beauty, Comic and Influencer brands to connect with Kanvas users by creating branded content with exclusive partnerships I developed on my own directive.

  • Collaborated with social influencers and developed marketing campaigns to broaden the user base of the Kanvas Flagship app.

  • Promoted to Head of Developer Relations at AOL.

• Director Of Social Media at Nito Inc; New York, NY — November 2015 - Present (Acquired by AOL)

  • Manage all aspects of Social Media, Publicity, and Marketing at Nito Inc.

  • Responsible for content ideation, creation, and publishing for company Facebook, Instagram, Youtube, and Twitter. 

  • Implementing social media/viral marketing campaigns, creating brand-focused content and product advertisements for all social profiles.

  • Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. 

  • Create all press releases and email campaigns while completing extensive research regarding media outlets and bloggers best suitable for genre geared content.

  • Design, write, and edit all text, images and videos going into Apple Store to ensure highest optimization. Modified ASO (AppStore Optimization) for all 4 apps designed by Nito so they were #1 in AppStore when searched. 

  • Grew Social Following in 4 months: Instagram: 75 followers to 1,006 followers. Facebook: 436 followers to 1,112 followers. 

  • Acquired by AOL in March 2016. 

•  Social Media Manager at Rebel Circus; New York, NY — April 2014 - November 2015

  • Amassed over 340,000 organic Instagram followers in 6 months.

  • Managing three Instagram accounts that require approximately 320 pieces of original content a week.

  • Implementing social media/viral marketing campaigns, creating brand-focused memes and product advertisements for Instagram.

  • Directed content creation on Polyvore, Twitter and Pinterest.

  • Brand ambassador who interacted with customers to resolve customer service inquiries, facilitate events, and participate in and mediate fan discussions.

  • Building and maintaining relationships with relevant bloggers and social media influencers.

  • Managing customer service inquiries across social media platforms, work closely with the customer service.

•   Head of Design and Marketing at EAR Properties/RRCG/Feeder; New York, NY — September                   2014 - May 2015

  • Designs all website layouts, promotional materials and marketing campaigns for EAR NYC, EAR Properties, RRCG, and new start-up Feeder. 

  • Assists in writing, editing, and designing of all business plans, surveys, press releases, marketing emails, modules, and publicity materials.

  • Started an environmental initiative saving thousands of company dollars. 

  • Thrived with a lot of responsibility and autonomy while completing tasks efficiently and creatively.

•   Office Manager at LiveWires; Athens, Ohio — May 2014 - August 2014

  • Execute office operations to ensure efficiency and productivity and manage relations with clients, suppliers and contractors. 

  • Head of customer service, marketing, and web design.

  • Organize orders and prepare them for shipping.

  • Face of the company at the front desk, over the phone, and through email inquiries.

  • Responsible for bookkeeping, data entry, inventory, coordinating events, calls, and calendars.

•   Team Leader at Kids On Campus; Amesville, Ohio — January 2014 - June 2014

  • Performed a variety of program activities in impoverished Appalachian schools including: prepared and delivered engaging, hands-on enrichment activities to enhance and expanded children’s knowledge and experiences.

  • Created a fun learning environment and aid educational need students with homework aspects of the program and activities.

  • Assisted with intervention aspects of the program, monitored accomplishment under the direction of the coordinators.

  • Oversaw safe transitioning between activities.

•   Catering Assistant at Nelson Commons; Athens, Ohio — November 2013 - June 2014

  • Assisted in various catering positions during a variety of 80 events consisting of small banquets, award ceremonies, and weddings.

  • Duties include set up, wait staff, plate prepping, training employees, and event planning.

  • Contributed to the start, growth, development and success of a new business at Ohio University.

•  Office of Multicultural Programs at Ohio University; Athens, Ohio — August 2013 - May 2014               

  • Promotional Coordinator that writes press releases, designs promotional materials for print and online, updates and designs the website using Common Spot, manages all social media accounts, and creates themed cultural boards.

•   VICE Media; Brooklyn, New York — May 2013 - August 2013                                                                              

  • Communications and PR Intern who created press releases for VICE’s newly published content including events, music, videos, and magazine issues.

  • Assisted with event management on site for VICE events.

  • Wrote emails for company executives focused on recent media business.

  • Researched and wrote weekly press reports highlighting VICE’s presence in external media outlets.

  • Tracked daily user impressions for external media outlets.

  • Assisted in brand tracking for sponsored VICE campaigns, and completed extensive research regarding media outlets best suitable for genre geared content.

•   Action Bronson Social Media Manager; New York, NY — May 2013 - August 2013                              

  • Managed tour dates on official artist website, Facebook, and Twitter.

  • Uploaded and tracked videos and content on YouTube and external media outlets.

  • Wrote blog posts for official artist website.

•  Crowd Control Music; Brooklyn, NY — May 2012 - August 2013                                                               

  • Social Media Intern who oversaw promotion for the artists, wrote a plethora of content for the website, organized with industry professionals and spearheaded a collaborative account with the Music Managers Forum.  

  • Artists: Moon Hooch and Paagans.                                                                                                                  

•  The Grog Shop; Cleveland Heights, Ohio — March 2010- January 2012                                                            

  • Intern who organized a variety of events, designed fliers and advertisements for upcoming events, while acquiring vast amounts of knowledge on the business side in music industry.

  • Implemented a simple, yet innovative and more efficient organizational structure in office.    

•  Thread Magazine; Athens, Ohio — March 2011- March 2014                                                           

  • Co-Creator and Head of Social Media for Ohio University’s only fashion magazine, Thread.

  • Created and help promote all social media outlets and campaigns that generated the fastest growing club at Ohio University.

  • Chose, edited, wrote, and published all social media on Facebook, Twitter, and Instagram.                                                                                

Education

Ohio University -- Scripps College of Communication

Bachelor of Science in Communication          GPA: 3.4

Major: Media Management                              Graduation: May 2014

Minor: Business

Certificates: Entrepreneurship and Environmental Studies

Volunteer

•  Big Brother and Big Sisters of America: 2016 - 2019

•  Mentor at Built By Girls: 2017- 2019

•  Volunteered at: National MS Society, Keep a Breast, Music Saves Lives, International Film Festival, Warped Eco, Cleveland Film Society, Kent Stage, All Campus Radio Network, Brick City Records, Sierra Student Coalition.

LinkedIn Profile: https://www.linkedin.com/in/isabellaknazek